Lotta Lundgren was one of Sweden’s most renowned and awarded copywriters, but was she happy? Not entirely. Problem was, she couldn’t stop thinking about food. So back in 2007, she swapped copywriting in favor of food oriented writing, TV & photo productions. Ever since, Lotta’s obsession with food has been an asset, not a problem. She knows where food comes from, how it’s best prepared, how it’s perceived, how to make it look fantastic, how you ruin it and how you best enjoy it. Let her entertain you.

All images below shot by Pelle Bergström.