Sure you can take a Swede out of Paris, but the question is if you can take the Paris out of that very Swede? In the case of set designer Ida Lauga, not very likely. She spent 10 years in the French capital before relocating to her native Sweden together with her children and French art director husband.

Ida’s personal blend of sleek Scandi style mixed with chic bohemian Parisian touches has a contemporary edge that is universally appealing, warm and relatable. Ida’s way of handling textures, shape and colors is phenomenal and she’s equally adept at setting up grand sceneries and smaller table oriented still lifes. She’s got that certain je ne sais quoi everyone’s looking for. And now your brand can have it too, with a little friendly professional help from Ida.