Photographer Gustav Wiking captures outdoor life in a way that feels at the same time authentic, raw and exclusive. His approach is physical, instinctive, and deeply connected to the culture he portrays. His photography is honest and unmistakable, conveying confidence and integrity.

While outdoor sports and the world surrounding them are his primary focus, Wiking is also a highly skilled portrait photographer. His images go beyond simply capturing a person, a place, or a moment – they tell real stories. His work reflects the genuine connection between people and their challenges, revealing true emotions and grit.

As a photographer, he becomes part of the landscapes he shoots, moving through them with the same curiosity as the people he portrays. Always prepared, no matter the conditions, he knows exactly how to handle whatever nature throws his way.

Clients include: The North Face, Adidas, BMW, SAS, Byredo, ELLE, Peak Performance, POC, HM Move, Salomon, Maurten, Kolon Sport, HellyHansen, Hertz, American Express.